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þ The national Commuter Challenge is a friendly competition among workplaces and cities to see who can record the highest percentage of green commuters during Environment Week annually. The basic premise of the Commuter Challenge is to encourage active and environmentally-friendly commuting practices that will reduce the reliance on single occupant vehicles for trips to and from the workplace and school.
þ Participants in the Commuter Challenge are encouraged to bus, bike, walk, skate, paddle, carpool and telecommute to work or school during Environment Week to emphasize alternative, active, sustainable and climate-friendly means of commuting.
þ The Challenge provides avenues for dissemination about trip reduction messaging and resources, helps open doors to institutionalization of green commuting modes at workplaces, and popularizes environmentally-friendly travel choices through a high-profile, participatory event.
þ The Commuter Challenge is coordinated in Manitoba by a local environmental non-government organization, Green Action Centre (GAC) - a non-profit centre for environmental education and applied sustainability, and its planning partners. For more information about GAC, please visit. www.greenactioncentre.ca . |
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Green Manitoba’s Role |
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þ Green Manitoba served as a member of CAG’s Commuter Challenge Planning Partners Group in 2010 and 2011.
þ In addition, the Agency provided GAC with event management and communication assistance and advice, and acted as a liaison between GAC and executive government and/or government communication areas to assist in conveying key messaging to a wide target group.
þ Project management for the coordination of Manitoba provincial employee participation across all government departments in Commuter Challenge 2010 and 2011 was provided by Green Manitoba as the project lead, in establishing and working collaboratively with an inter-departmental organizing team that encouraged participation throughout the roughly 13,000 member complement of Civil Servants in the province. |